Marketing · Brand Kit
Brand · v2.4 · updated May 2026

Brand Kit.

The colors, type, voice, and copy you need. Click anything to copy.

Colors

Organized by role. Click any swatch to copy its hex.

01 · Brand The four colors that carry the identity.
Forest#1F2D24Rail · dark CTA · premium
Orange#E8782CPrimary CTAs only
Gold#C9943CPremium tier accents
Rose#C46E5ADeadline urgency
02 · Surfaces Warm paper tones. Light by default, layered for elevation.
Paper#FAF2E2
Bg Elev#FFFAEE
Paper Soft#F4EAD4
Paper Deep#ECDFB8
Line#D8CDB3
03 · Text Three weights of ink. Never pure black.
Ink#1A1410Primary text
Ink 2#3A322ABody
Muted#7A6F5ESecondary
04 · Status For pills, dots, alerts. Use sparingly.
Green#7AA676Submitted · approved
Rose#C46E5AUrgent · rejected
Gold#C9943CPending review

Typography

Two families, three jobs. Never substitute.

Display · Headlines · Wordmark
Fraunces italic.
Google Fonts500 · 400 · 300 italicopsz 9–144
UI · Body · Labels
Inter Sans.
Google Fonts400 / 500 / 600Tabular numerals

Logo & Mark

Grab any version you need — click to download. PNGs are transparent; SVGs scale infinitely. Always pair the mark with the wordmark in Fraunces 500.

Solomon & Clark
Solomon & Clark
The Opportunity Desk

Primary lockup

PNG lockup · Primary brand mark. Use on white or paper backgrounds.
PNG SVG
Full lockup
Full lockup
PNGSVG
Wordmark, dark
Wordmark · dark
PNG
Wordmark, reversed
Wordmark · reversed
PNG
Mark / icon
Mark / icon
PNG
Lone Liaison
Lone Liaison
PNGSVG
Sub-brand lockups (SVG): S&C Collection S&C HQ Opportunity Desk

Voice & Tone

How we sound. Three principles, three examples.

01 · QUIET

Confident, never breathless.

We are a desk, not a megaphone. No exclamation marks. No hype words. No emoji.

"We curate, you write, you send."
02 · CONCRETE

Specific over abstract.

Name the place, the juror, the dollar amount. Replace "amazing opportunity" with "Ogden Museum, $5,000, July 10."

"Louisiana Contemporary. $5,000. Juror: Naima Keith."
03 · LITERATE

Like an arts journal.

Long-form when the moment earns it. Em-dashes welcome. Italics for emphasis, not for shouting.

"Stay in the studio — we'll watch the desk."

Copy library

Approved taglines, one-liners, and sign-offs. Click to copy.

Taglines

4 lines
"Stay in the studio. We'll watch the desk."⧉ Copy
"A curated desk of grants, residencies, and open calls."⧉ Copy
"Read by hand. Drafted with care."⧉ Copy
"The desk between your studio and the funded work."⧉ Copy

Liaison one-liners

3 lines
"I read your drafts before the juror does."⧉ Copy
"I find the strongest paragraph and ask you to build the rest toward it."⧉ Copy
"Your application-side companion. Drafts, critiques, tightens."⧉ Copy

Sign-offs

3 lines
"Read by hand in New Orleans."⧉ Copy
"See you Monday. — The desk"⧉ Copy
"From the desk, with care."⧉ Copy

Imagery direction

Warm, tactile, studio-true. Avoid stock. Always credit.

Studio interiors
Natural light. Real working clutter. Avoid staged "creative" shots.
Hands & materials
The artist at work. Paint, paper, dust, tools.
Place & landscape
Regional, specific. New Orleans light. Southern texture.
Typographic moments
Fraunces wordmark over color blocks. Editorial pull-quotes.